tash havos
creative producer, writer, strategist, etc

/index

SDOUBLE Launch
Nike Air Max Day x Speed
XLARGE Summer
MDI Valentines Day
Summer Jam Championship

Nike Tuned Air 25 Anniversary
Nike x Yoon Ambush
Nike TN Neptuned
Nike TN Pink Sunset
CASTORINA Design Week
rebel Summer Edit
Nike x rebel Athlete Boot Wall

Mr Winston

and more

Campaign, Retail
Campaign, Retail
Campaign, Retail
Campaign Strategy, Copywriting
Event, Brand Activation

Brand Activation, Retail, Publication
Brand Activation
Campaign
Campaign
Publication, Digital
Campaign
Campaign, Retail

Creative Strategist, Digital

2024

2023

2022

/nike tuned air 25 anniversary

Nostalgia is bitter-sweet, and evokes deep reflection. The reflection of TN’s rich past. As though it had a soul, these memories never fade. Like the hard plastic that encases you, it represented the suburban grit in its youth. We pay homage to its roots, modernising the bones of the fuck-you-shoe’s subculture. The past is what sets up the future. without what was, what will be cannot exist.

We built a temporary corner store in Western Sydney to celebrate the staunch subculture and iconic brand identity that is the Tn. With fridges and shelves lined with nostalgia-baiting custom products, lottery scratchies, custom branded soft drinks, slushies and cereals to gum, sunglasses and newspapers. We extended outwards with a large-scale mural and graffiti moment on the building itself, a coin-operated Tn phone booth, and a dressed 1998 BMW E30 parked out front.

A curated Nike Tuned Air museum was also held behind the store to connect the old and new, and represent the launch of globally renowned publication Sneaker Freaker magazine’s STAY TUNED publication in collaboration with Foot Locker. The museum brought to life with the input of notable artists and collaborators embedded in the local community, featuring archival pieces from all over the world shipped and displayed as an exhibit for the public to engage with.

Scroll to the end for an impromtu cypher by the crew at Bodega Collective. A special thanks to Peter Sabbagh.

Role Producer
Production Assist Chloe Davies
Creative Direction Tegan Wotton
Design Director Brian Mac Rory
Art Director Max Mollison
Lead Designer Ben Fisher
Print, Build, Install Boom Studios
Motion Mike Nguyen
Photography by Ladstreet, Traianos Pakioufakis and Leo Harunah
Collaborators Foot Locker, Sneaker Freaker, Bodega Collective, Mimi Libro

Studio Space Between
Client Nike